With Captivity opening to just $1.5 million last weekend, After Dark Films' Courtney Solomon is ready to leave behind torture porn and explore exciting new exploitative film genres: "It's overkill. I think audiences have said, 'I've had enough.' It's as simple as that." [CNN.com]

Having already had the release date of his beloved Captivity delayed by the MPAA's displeasure over an accidental billboard campaign depicting step-by-step instruction on how to capture and torture a B-list actress, and recently having witnessed the bombing of the higher-profile Hostel Part II, desperate, self-consciously controversial After Dark CEO Courtney Solomon is trying to salvage his movie's box office prospects by bragging to the NY Times about the over-the-top coming-out party he's throwing to celebrate his movie's arrival in theaters. Boasts Solomon about the upcoming premiere orgy at Privilege:

Inspired by the above story of two teenage Saw fans whose mischief is bringing a fresh wave of attention to the hugely successful horror franchise, always-innovative AfterDark CEO Courtney Solomon is scrambling to organize Captivity "phone teams" to call middle-aged women in poor health in key markets, hoping that mysterious messages that their daughters have been kidnapped and tortured by a maniac might induce the same kind of publicity-attracting cerebrovascular episodes that might raise awareness for his little abduction flick.

Back on Wednesday, while we were waiting for all those Captivity billboards featuring Elisha Cuthbert's best work since those unauthorized Vegas escort handbills to come down as promised (how's that going, by the way?), we killed some time by speculating about the next AfterDark Films ad idea likely to draw totally unwanted and unanticipated attention to a small project with a limited promotional budget. Today, THR notes that the studio's lighthearted "Suicide, Don't Do It!" campaign for dark comedy Wristcutters: A Love Story, featuring awareness-raising signage displaying everyone's favorite acts of self-negation, has predictably run afoul of the the American Foundation for Suicide Prevention. Publicity-shunning AfterDark CEO Courtney Solomon responds: