Trent Reznor is showing show business how it's done digitally
Jackson West · 06/09/08 07:00PM
Trent Reznor is busy demonstrating how a bankable artist can go independent, give away music for free, and still make a mint. Though he initially expressed concern over an album he produced for hip-hopper Saul Williams that was released as a "pay what you will" download, he's changed his mind and now considers it a success — mostly because Williams made more money even with only twenty percent of fans paying for the album than he ever did at a label. And maybe more importantly, far more people heard the music. As for Reznor? His own giveaway of his latest album did pretty well in the marketplace as well, with a limited-edition box set garnering $750,000 and half a million CDs sold. So what, exactly, is the problem with the music business? As usual, greedy labels.