cornholio

We Read 'Portfolio' So You Don't Have To

balk · 04/16/07 03:15PM

Let us begin with the cover of Portfolio. It's a gilded city image, a metropolis of lit-up office windows in earth tones, oddly, as it is supposed to be an homage to Berenice Abbott. (A funny reference, as she was told that New York City was too toxic for her to live in and so she left.) Publisher David Carey and Editor in Chief Joanne Lipman are shown in the Times this morning comparing their cover favorably to a recent Fortune cover, with Carey saying, "We're not giving you peas and carrots. We want to capture that glamour." By that measure things are certainly already a success; the magazine certainly weighs as much as Glamour.