Apparently college kids are warming up to Macs again. While Apple's share of the overall computer market is about 5.6 percent, lots of students are picking up Mac notebooks. 40 percent of Princeton students have Macs, up from 10 percent four years ago. 55 percent of Dartmouth freshmen are using them, up from 30 percent two years ago. The study also mentions that The University of Virginia and Cornell are seeing upticks in student Mac users. This is a complete turnabout from the situation a decade ago, when Yale told incoming freshmen not to buy a Mac. Why the dramatic comeback?

Maybe we don't understand these things because we didn't go to an Ivy League school. But it would seem to us that the first part of getting yourself perceived as one of the cool kids — as a big front-of-Metro takeout in Saturday's Times explained a crew of Cornell kids is trying to do — would be to not have big front-of-Metro takeouts on how damn hard you're trying to become one of the cool kids.