consumer-science

Sociology Proves That Hipsters Hate Hipsters Most

Maureen O'Connor · 09/08/10 05:02PM

To prove something that you already know, two sociologists wrote a paper called "Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths." Conclusion: everyone hates "hipsters" even though they shop at Urban Outfitters, too.