Google executive's startup admits to "gaming AdSense"
Owen Thomas · 07/11/07 01:52PMWe're starting a countdown: How long before Google ad-sales executive Tim Armstrong either leaves the search engine, or leaves the board of Associated Content, the startup he's helping to launch? In his day job, Armstrong sells ads which appear on Google's own websites, as well as sites in its AdSense ad-distribution network. Associated Content, meanwhile, pays bloggers to write lightweight articles on niche topics, in what most observers believe is a cynical attempt to reap profits from Google's AdSense advertisers. AC CEO Geoff Reiss, whom Armstrong hired, admits as much to News.com. Read on for the damning quote which may end Armstrong's cozy arrangement for good.