Microsoft's New $300 Million Strategy: Random YouTube People
Hamilton Nolan · 10/29/08 08:51AMEveryone is basically in agreement that the advertising market next year is going to suck—even your precious internet ads! So I guess it's appropriate that Microsoft's $300 million ad campaign, which started out with such an ineffective burst of star power, has now been reduced to using videos submitted by you, the idiot consumers. This is all part of a grand strategy by a brilliant ad agency and not at all a harbinger of Microsoft getting its ass handed to it on a national stage, okay?