We were having a discussion with a friend the other day about "the new gays." We already know that Asians are the new Jews, but now that the gays are mainstream, who will take their place as a furtive, closeted group who somehow elevates culture while remaining apart from it? We couldn't come up with an appropriate analog (the closest we got was "the autistic"), which forced us to consider that maybe our thesis was wrong. Maybe the gays hadn't yet been fully assimilated enough to be replaced. And then we got this press release and learned about William Sledd, who is apparently the queen of viral video.

While I don't label myself a blogger — it's something I do, not something I am — I've concluded that it's one of the most important and enriching activities any marketer, especially a digital one, can pursue. Why? Not to experience the hype, and certainly not to join the proverbial "me-too club." Those are lame justifications for such a time-consuming, mentally strenuous activity.