Steve Guttenberg launched the initial shot in the seventeenth annual Upper West Side food fight in New York City on Thursday afternoon. Although, it appears that the Cocoon star appeared to be the only participant in the weekend long food fight. After pelting him with a banana, Guttenberg told the photog that he was "It" and now had to tag somebody else before the weekend was finished. While the food fight has been going on for seventeen years, Guttenberg has high hopes that this will be the event's breakout year. Guttenberg said, "The past few years, it's just been my agent and myself throwing Girl Scout Cookies back and forth at each other. This year, I think we can do better than that. I know that we can do better than that."