Vanity Fair's perplexing list of the "New Establishment," that collection of people who aren't remotely "new" but certainly represent the establishment, is now online! The usual suspects (and Graydon Carter pals) continue to dominate (Barry Diller, Ron Perelman, Steven Spielberg), but there have been a few changes, too. The love affair with private equity moguls and hedge fund titans has clearly subsided: Both Eddie Lampert and Steve Schwarzman have been booted from the list, Henry Kravis went from 51 to 77, and SAC Capital founder Steve Cohen fell from 45th place to next-to-last on the list. And Harvey Weinstein's inability to generate hits at the box office has resulted in a precipitous fall from 41 to 87, which will undoubtedly make for an uncomfortable moment the next time Graydon bumps into Harvey at the Waverly Inn.

Exciting news from Martha Stewart HQ: She has a brand new webmaster named Terrance, who is going to be helping her upgrade her blog and add "exciting" new features like photo galleries and search. Oh, and for nerdy bloggers out there who care, she'd also like you to know that she's switching from Typepad to Wordpress. [MarthaStewart.com]

• Ben Stiller has paid $10 million for a Riverside Drive co-op in the building that his parents, Jerry Stiller and Anne Meara, live in. The seller was Ann Zabar. [NYO]

Classy: Michael Phelps' 57-year-old mom, Debbie Phelps, has signed an endorsement deal with Chico's, the chain where she picked up her outfits for her trip to Beijing. [WSJ]

The most important meme of our era, new v. old media, is stressing out the PR people who act as gatekeepers to Fashion Week. All the fashion bloggers want access to the shows, but who knows whether they'll conduct themselves professionally? Or write the kind of appropriately fawning copy that you can depend upon when 16 pages of ads will magically disappear otherwise? Yet no one wants to completely relinquish the exposure bloggers provide either, especially since it's becoming reasonably clear that this thing known as the internet is taking over the world.

Malcolm Gladwell, author of The Tipping Point and Blink and staff writer at The New Yorker, turns 45 today. Others celebrating: Novelist Kiran Desai is 37, famed editor Gary Fisketjon is 54, and advertising guru Bryan Buckley is 45. Writer/director Noah Baumbach is 39. Charlie Sheen is turning 45. Former VJ and now Web personality Adam Curry is 44. And Arianna Huffington's right-wing ex-husband, Michael Huffington, is 61 today.

• The lawsuit between Donald Trump and Times reporter Timothy O'Brien continues: A judge has ordered Arthur Sulzberger Jr. to submit to a deposition, which the publishing scion isn't all that happy about. [P6]

• Dwight Anderson's Ospraie Management is shutting down its flagship fund after a 27 percent loss in August in the commodities market. [WSJ]

• Gisele's already very healthy bank balance just swelled some more: She's been named as the new face of Max Factor. [WWD]

1) The final big event of the season was the Robert Wilson-hosted concert benefit at the Watermill Center on Saturday. Rufus Wainwright, Kate, Anna and Martha McGarrigle, and Jessye Norman performed for a crowd including Isabella Rossellini, Calvin Klein, Amanda Hearst, Steven Klein, Daphne Guinness, Patrick McMullan, Bob Colacello, Jamee Gregory, Beth Rudin DeWoody, Luigi Tadini, and Lisa Anastos. [Paper/PMc]

Here's a trend that has yet to catch on in New York: In Tokyo, a handful of companies will seduce your husband and document the entire thing, just so you have all the evidence you need to take him to the cleaners in a divorce. How much does such entrapment cost? $20,000 (plus expenses) for a four-month "investigation." [Times UK]

Either the three-day weekend has caused some kind of misfiring in the space where our hearts should be, or today's New Yorker profile of Alec Baldwin is actually a rather touching portrait of a misguided but talented middle-aged actor whose side we're now inclined to take against loony tune Kim Basinger. Of course, he's angry and arrogant, but hearing him list the litany of bad films that scuttled his ambitions to be a Hollywood leading man ("In '93, I did the remake of 'The Getaway,' with my wife. That was a bomb. I did 'The Shadow.' That was a bomb. In '94, I did 'Heaven's Prisoners.' That was a bomb. In '95, I did 'The Juror.' That was a bomb.") is sorta sad.

We're sure this has absolutely nothing to do with the inescapable press blitz for Gossip Girl, but Star is reporting that Leighton Meester was born behind bars. (Apparently, her mother was serving a federal prison sentence in Texas for running a drug ring at the time.) And now her agent has a great story to shop around to studios this afternoon. [Star]

Rachel Zoe at the Mercer Hotel in SoHo ... Katie Holmes attending rehearsals ... Alec Baldwin shooting scenes for NBC's 30 Rock ... Whoopi Goldberg walking with her grandkids in SoHo ... Oprah Winfrey attending a charity event in New Jersey ... Leona Lewis leaving the studio after an appearance on Good Morning America ... and Lindsay Lohan out shopping in lieu of attending her grandfather's funeral.

Is NBC programming whiz Ben Silverman hooked on drugs? And is Jeff Zucker hoping he quits before he has to fire him? That's what Nikki Finke has to say: "Last Thursday was Ben's first day in the office all month after attending the Beijing Olympics and guesting aboard Elisabeth Murdoch's yacht... But a pressing issue has been Silverman's partying ways, especially his excessive off-hours drinking and drug-taking, which has not only been visible to but also prompted complaints from Hollywood's TV community." [Deadline Hollywood]

• Cable news ignored the Republican convention (and Sarah Palin controversy) over the weekend in favor of Hurricane Gustav. [THR]

It's been a rough few months for Lehman Brothers CEO Dick Fuld. Many harbor doubts the bank will survive as an independent firm for much longer; clients have been abandoning Lehman in droves; and Fuld has been aggressively trying to raise money, a process that hasn't been easy although he may have found a savior in a Korean bank as of this morning. No matter what the outcome, though, it's clear Fuld's golden reputation has been tarnished. Several of his deputies have been forced out. Last week he announced another round of layoffs that will cut the payroll by 1,500 jobs. So who doesn't dislike Dick at this moment? The beneficiaries of the Kathy and Richard S. Fuld Family Foundation are presumably standing by his side, just as long as he makes good on all the donations he's promised. After the jump, what Fuld did with the $1.8 million he donated to charity for the most recent year publicly available, including the Museum of Modern Art ($379,960) and Middlebury College ($477,500). We're guessing, though, that Lehman doesn't have too many developmentally disabled employees in the mailroom. Fuld's smallest donation? A $100 check to Special Olympics of Connecticut.

Because he's totally in touch with the common man and his is the voice that all the kids listen to these days, Diddy would like to make it clear that he opposes John McCain's pick for vice president. After the jump, watch Diddy tackle the political issue du jour, plug his vodka brand, and suggest rather nonsensically that McCain actually should have picked Michelle Obama to be his runningmate.

Normally TV producers wait until a show is flagging in its 5th or 6th season to wheel on the newsworthy cameos, but Gossip Girl, perhaps due to its eagerness to maintain an authentic elitey-glamour, is piling them on already. Last night's season two debut featured Jay McInerney playing himself with a different name, and Tinsley Mortimer playing herself period.

Rupert Murdoch might be a billionaire and the majordomo of one of the largest media conglomerates on the planet, but at the end of the day, all he really wants to do is trade gossip. Or so says Michael Wolff, who will be publishing a book on the Aussie mogul next year and has a piece on Murdoch is the October issue of Vanity Fair. Calling him "among the biggest gossips in New York," Wolff describes a day when he turned up at News Corp. HQ with his assistant, whom Rupert completely ignored because, Wolff says, he was dismayed to see she was pregnant: