We shared a few photos of the female swine flu-fearing hotties a little while ago. What about the hot, masked men roaming airports and public places from Tokyo to LA to Mexico City? You'll find a bunch of them after the jump.

It's official: Being rich is now an embarrassment, so instead of flaunting their wealth by peppering conversation with references to private planes and extravagant spending, the affluent are, increasingly, keeping their status on the down low, so as not "to be viewed as insensitive to hardship around them." Or at least that's the case according to a new survey, which found that only 29 percent of people with "lots of money"—discretionary income of between $100,000 and $5 million—wanted to be recognized as wealthy. Sure, it doesn't feel like 71 percent of rich people keep quiet about their money. But that may be because when the imaginary rich brag about all the things they have, it tends to drown out everything else.

Chrysler will file for bankruptcy protection later this afternoon, the White House announced moments ago. "It marks the first time a major American car company has tried to restructure under bankruptcy protection since Studebaker in 1933." [NYT]

Wondering when Marc Jacobs will tie the knot with fiance Lorenzo Martone in what should go down as the gay wedding of the year? Martone says it will probably happen in June, and will probably take place in Provincetown, although guests will have to cool their heels a bit before really celebrating. The party is planned for December in St. Barts. [FWD]

As fear of the swine flu spreads around the world a whole lot faster than swine flu itself, photographers everywhere were suddenly handed an unexpected, new task: bringing us pictures of masked travelers. And who knew, it turns out there's something weirdly alluring—in a mysterious, behind-the-veil kind of way—about the humble white germ mask. Okay, maybe it's just us, but we've assembled a photo collection of masked, swine flu-fearing hotties anyway. The all-female edition is below. The male edition coming up shortly!

• James Gandolfini has gone into contract on a 3,000-square-foot duplex penthouse in the Fairchild building at 55 Vestry Street. The apartment had been listed most recently for $7 million. [NYP]
• Joan Raines has lowered the price of her seven-bedroom townhouse at 5 East 78th Street, which she recently put back on the market for $21 million. The 13,095-square-foot home is now listed for $18.5 million with Edward Lee Cave. [Cityfile, ELC]
• Yankees pitcher CC Sabathia and his wife Amber have paid $1.5 million for a plot of land next to the 12,000-square-foot home they recently acquired in Alpine, NJ for $15 million. [NYP]

Your favorite former prostitute from New Jersey will be breaking out the bubbly this evening. Ms. Ashley Alexandra Dupre is 24 today. Kirsten Dunst's celebrating, too. She's 27. Columbia University president Lee Bollinger is turning 63. Socialite Allison Sarofim is 41. Former Knicks coach Isiah Thomas is turning 48. Former Bronx Borough President Fernando Ferrer is 59. Socialite Cynthia Lufkin turns 47. Cloris Leachman is 83. Rapper Lloyd Banks is 27. Willie Nelson is turning 76. And David Miscavige, the head of Scientology and the only man who can give Tom Cruise orders, turns 49 today.

• Tyra Banks took the stand to testify against accused stalker Brady Green yesterday and explained how she's had to hire a bodyguard and driver as a result of the incident. She also said she's no longer jogging outside and has been forced to hire a personal trainer, but we're pretty sure she had one of those long before Green came along. [NYDN, NYP]
• After 13 years of marriage, Sean Penn has filed for legal separation from wife Robin, news that may not come as a huge surprise given his long list of rumored paramours, including Petra Nemcova, Helena Christensen, Ines Misan, Naomi Campbell and Natalie Portman. [P6, People, Extra]
• Liev Schreiber and Naomi Watts' son, Sasha, was admitted to the hospital on Tuesday night for respiratory issues. [People]
• Madonna supposedly wants a summer house in the Hamptons. But she can't find a place willing to put up with her horse-related demands. [P6]
• Meanwhile, baby Mercy's 24-year-old father is demanding full custody of his daughter, since Madonna lacks "good morals." [NYP]

A five-story building on the corner of Church and Chambers in Tribeca collapsed early this morning. No one was hurt, fortunately, although the photos are pretty dramatic. [NYDN, NYP]

• It looks like Chrysler will file for Chapter 11 bankruptcy protection today after last-minute negotiations with creditors failed to result in a deal. [BN]
• Good news: fewer Americans filed first-time applications for unemployment insurance last week. Bad news: personal spending is down. [BN, WSJ]
• UBS has eliminated 2,000 U.S. jobs as part of a round of job cuts. [DB]
• Hedge funder Phil Falcone has been sued by his former right-hand. [NYP]
• State Street Corp. is now under investigation by state regulators. [WSJ]
• Financier Danny Pang has been given $1 million bail. He'll be under house arrest, though, so presumably he won't be heading off to China. [DB]
• Changing AIG's name to AIU has done little to redeem the company's rep or distract from its previous failings, you'll be shocked to hear, we're sure. [NYT]

• The Costume Institute Gala is a mere five days away. Fashion Week Daily has a roundup of who's going, who isn't, and what everyone will not be eating. (Chicken, in case you were wondering.) [FWD]
• The Observer on Alexandra Kotur, the "Viscountess of Vogue." [NYO]
• It seems some women are so addicted to the discount designer site Gilt Groupe that they're practically going bankrupt buying stuff they really don't want or need. [TDB]
• It's official: Madonna is attached to Louis Vuitton's new ad campaign. [Grazia]
• Isaac Mizrahi rang the closing bell at the New York Stock Exchange yesterday. The market has been having a surprisingly solid week so far. Could the two be connected? We'll say yes, if it's okay with you. [Facebook, WWD]

Real Househusband Simon van Kempen doesn't spend all of his time shopping for pink pants and planning off-season trips to St. Barts. He's also the general manager of the crummy Hotel Chandler in Murray Hill, of course. So who actually stays at the hotel that Simon claims has an occupancy rate of 96 percent since "conspicuous consumption is out of favor at the moment"? The usual suspects, like "screenwriters and actors taking advantage of discounts offered to folks in the entertainment industry," as well as die-hard Real Housewives fans, some of whom have "refused to check out until they get my autograph or photograph." And who could blame them? [Chicago Sun-Times]

• A bunch of expensive restaurants are slated to open over the next few months. That kind of sucks for them, yes, although construction costs are down and rents are now negotiable, so it's not all bad news. Sort of. [NYT]
• Frank Bruni offers up his take on a bunch of "recession beaters" in today's Times, including Anthos Upstairs, Craft's DFF, and the lounge at Per Se. [NYT]
• Will swine flu finally kill the pork-belly trend? [GS]
• Despite the recession, steakhouses still seem full, says the Post's Steve Cuozzo, and Wagyu beef is still selling, "strangely." Strange, indeed. [NYP]
• Snapple is giving away free pizza from May 4 to May 7. [Slice]
• More immediately: 31-cent scoops at Baskin-Robbins tonight. [TFB]

Bernie Madoff celebrated his 71st birthday today, not that he had much of a chance to really celebrate per se. Ruth didn't stop by for a visit—she did pay a visit on Monday—and no cake with candles was provided at the Metropolitan Correctional Center. "We do not celebrate inmates' birthdays in any way," said an official when asked what was in store for Bernie on his special day. Of course, you're welcome to send him a belated birthday card if you feel like it. You'll find a card—which you can customize for the occasion—right here. [ABC News]

Former New York Observer editor Peter Kaplan has landed at Condé Nast Traveler as the magazine's new creative director. [WWD]

Embattled Bank of America chief Ken Lewis is going to keep his job as president and chief executive officer. But he won't get to hold on to his title as chairman. After a bitter annual meeting today—and contentious vote by shareholders —Walter E. Massey was elected the bank's chairman. [WSJ]

At least Mexicana is being honest! Expedia's Mexican travel section, however, could probably use an update given what's going on the world: "Nature has a way of re-energizing itself. And now, so do you. Book your escape and lift your spirits in Cancun." Of course, if by "re-energizing itself," Expedia is referring to a Malthusian crisis, then the ad copy is probably just fine the way it is:

The World Health Organization just raised its pandemic alert to 5, its second-highest level, an indication that the outbreak of swine flu is "nearing widespread human infection." Enjoy your afternoon, folks. [CNN]

For reasons only the editors of People can explain, the magazine's new list of the "100 Most Beautiful" includes a section called "Barack's Beauties," which, in turn, includes "sexy" chief of staff Rahm Emanuel. Possible evidence to the contrary: A search for "Rahm Emanuel nude" on Google brings up precisely zero results. (Try it; we did!) But keep this up, People, and he'll be taking off the shirt along with the suit jacket soon enough. [Politico]

• More trouble at Condé Nast: Ad pages at Vogue are down 31 percent this year and Vanity Fair experienced a 52 percent drop in May alone. The silver lining: Graydon Carter's lavish expense account remains unaffected. [NYP]
• The Sun really may be returning after all. As a website, that is. Seth Lipsky says "there's a business plan for the site in the formative stages." [Politico]
• This certainly isn't a good sign: It seems NBC is exploring the possibility of leasing out part of its headquarters in Washington D.C. [NYO]
• More desperate: NBC will air another season of Celebrity Apprentice. [THR]
• The Portfolio names/logos that never were (and more on its closing). [NYO]
• Al Roker will co-host a Weather Channel show called Wake Up With Al from 6 to 7 a.m. Because waking up with Al is what you've always dreamed of. [NYT]
• Oprah Winfrey's Twitter usage is way down. So much for that! [AdAge]