ciroc

Diddy Wants to Get You Home Safe

cityfile · 12/31/09 09:50AM

City and state officials aren't going to let you ride the subway for free tonight. (Fares were suspended in 1984 and 1985 in an effort to discourage New Year's Eve drunk driving; the MTA discontinued the program due to budget issues.) But you may still get a free trip home anyway. Cîroc and the vodka company's unfailingly responsible spokesman, Diddy, will distribute "thousands of" free Metrocards and $15 taxi debit cards tonight from 8-11pm as part of a PR stunt called "Safe Rides." The downside: You'll have to go to the meatpacking district or far West Chelsea club zone to get them. [NYT]