Much like the many men who want to do Julia Allison but don't want to be known as having done the charming Star Editor-at-Large, plenty of reporters want to write a story about Julia Allison, but don't want to be known for having penned a profile of the bubbly media figure. Marketwatch's Jon Friedman finds the perfect solution to the dilemma: Pretend it's a happy piece about a stupid weblog, and then, with that window-dressing in place, Allison it up! It's a charming, self-inoculating strategy, and who are we to begrudge the guy? Julia Allison, like it or not, is traffic! Think about that when you write your angry comments about why we're giving her so much coverage, okay?