"The ultimate luxury is meaning and ..." chocolate?
Owen Thomas · 12/12/07 04:20PMWhen Paul Boutin noted Wired founder Louis Rossetto's new job as a chocolatier earlier today, I shook my head. Not because I thought it was a bad career move, but because I suspect most Valleywag readers have no idea who Louis Rossetto is. Or perhaps even what Wired is. (Boutin and I can't forget: We met each other while working there.) True story: At a party earlier this year, I watched as a startup founder told Wired publisher Drew Schutte that he'd never heard of the magazine before it bought Reddit.