Advertisers and TV producers are sharpening their claws in anticipation of a new cash machine: Will sassy steward Steven Slater do endorsements? Which ones? A TV show? Great minds weigh in on how to exploit our new hero for profit.

In this 1970s instance of international marketing brilliance, Charles Bronson shills Mandom's Japanese line of men's products. Bronson makes dreamily masculine eyes at the world, cooing, "all the world loves a lover", before getting shirtless for a narcissistic cowboy fantasy.