While American Idol is still a ratings powerhouse and one of the strongest franchises on television, there is no denying that the brand has taken more than its fair share of lumps since Jordin Sparks was crowned the winner of the show's sixth season. In addition to stillborn debuts from last season's two finalists (Blake Lewis and the aforementioned Miss Sparks), past winners like Taylor Hicks and Ruben Studdard were both recently unceremoniously dropped from their recording deals. So when confronted with waning ratings during this season's tiresome pre-series run of "Hey, Look At That Jackass" moments, it seems that Idol producers turned to a tride and true gimmick in order to get people talking about their show once again. They created a controversy.