Carl's Jr. continues to dig its greasy claws into the munchies market, one "high-dea" at a time.

Carl's Jr., the California-based fast food chain known for its provocative ads, is in the midst of rolling out a new promotional campaign. The crux of it: "Ugly [models] don't sell burgers." But Olivia Munn in a skimpy bikini—and straddling a Sea-Doo—apparently does.

Is that footlong cheeseburger not getting the job done for you? Try the Carl's Jr. Philly Cheesesteak Burger. A cheesesteak on a bun? No, a cheesesteak on top of a burger. Hey, it didn't make these Legos fat. [Adfreak]

Hey, you know what America needs? More novelty fast food sandwiches! Unwilling to be outdone by Sonic, which unveiled their new Footlong Quarter Pound Coney earlier this month, Carl's Jr. is testing Footlong Cheeseburgers at their Santa Ana, California locations.

• Kogi, the Korean taco truck that LA residents have been buzzing about for months, opened in midtown today for an hour with Top Chef contestant Lee Anne Wong dishing out the food. Don't feel too bad if you missed out. New York should get a Kogi truck of its own by the end of the summer. [ML, GS, ML]
• A roundup of restaurants scheduled to open this week. [Eater]
• The UWS branch of Fatty Crab will start serving lunch next Monday. [GS]
• Adam Platt gives one star to Table 8 in this week's issue of New York. [NYM]
• Citysearch's guide to the best barbecue joints in NYC is online. [Citysearch]
• Have you heard about the 14-year-old chef from East Hampton who opened a catering company at 11? You will! The kid's getting a reality show. [THR]

When Padma Lakshmi said she planned to put her "passion for meat" into a new commercial for the fast food chains Carl's Jr. and Hardee's, she wasn't kidding, clearly. Her new TV spot for the company has finally debuted, and well, we certainly hope Teddy has no objections. [YouTube]