When Jack Kliger took over Elle and Hachette's other US titles in 1999, he established himself as one of the magazine industry's few multimedia visionaries. The former Conde Nast publisher pushed Hachette's content onto EchoStar's interactive TV platform; Hachette's Car and Driver teamed up with the USA Network to produce a reality show spin-off of Cannonball Run, the cross-country car-race movie. And, when Hachette closed Elle Girl and Premiere magazines but kept their websites going, Kliger the charmer spun the cost-cutting exercise as an embrace of online media. So how's that going? Try utter disaster. We've been getting reports all day that the group has laid off almost its entire online staff. And here's one good reason: even Hachette's most successful online properties have the reach of a mid-sized blog, according to previously undisclosed web stats. (Oh, yes, and Hachette's Elle is about to lose its cherished role on Project Runway, the fashion-industry reality show.) If the future of magazines is some multimedia magic, as Kliger has been saying for a decade, Hachette has not much of a future; nor the Hachette boss himself.