camry

What Black Women Want: Toyota Espionage

Hamilton Nolan · 06/09/08 08:26AM

Black women these days: they're just not buying enough Toyota Camrys. The car company's ad agency rep explains the problem: "[Black women] think of it as suburban, not urban; as solid but boring. And for this woman, she doesn't see herself as boring." Ha, you go girl! Well, ladies, Toyota likes to think of all of its customers as "sisters." And it knows just how to get you elusive African-American females to buy more of their boring suburban cars—with a crazy online fashion espionage game! Coincidentally, there's a black woman in it. And a Camry!