Do you watch various television shows? Then you'll be happy to know that thanks to "psychographics," marketing firms can determine your entire personality just by looking at your Tivo settings. For example: like Mad Men? You're a pinko Apple fanboy.

Anthony Lane on "Sweeney Todd": "Sondheim is serious about the misanthropic malice of his hero, whereas Depp's Sweeney comes across as one more mournful Burton wacko. His singing gives off the Cockney yowl of someone who has listened to too much early Bowie, and his ivory-pale face is crowned by a stiff black mane with a white blaze in it. If you had sat Susan Sontag down and broken the news that not everyone in New York reads Hegel, you would have got the same effect." [NYer]