buy-more-crap

Studios, Toy Manufacturers Take Turns Shaking Down Families This Summer

mark · 06/12/07 04:54PM

This summer's prolonged barrage of blockbusters with extensive toy tie-ins—Spider-Man 3, Pirates 3, Transformers, etc—provides parents with an unprecedented opportunity to divert an unhealthy chunk of their discretionary income to Hollywood, as any trip to the multiplex must be immediately followed by one to the WalMart toy aisle, lest this generation of savvy youngsters report their miserly guardians to Child Protective Services for their neglect. Today's LAT looks at the competition to see which studio/manufacturer combination can extort the most money from families with their pirate-themed televisions, robot-concealing trucks, or splooge-launching Spider-guns (now with spiral-squirting action!), offering up a brief encounter with a local dad who's losing his battle with the wallet-plundering, merchandising menace: