buy-a-television

Advertising As Performance Art

Hamilton Nolan · 03/11/08 04:16PM

Sony's Bravia line is famous for making incredible, spectacular ads. They did one that involved dropping a quarter of a million Super Balls. They did another in which they blew up 70,000 liters of paint. You get the idea. Awesomeness! Their newest (unreleased) ad has them covering entire city streets in Miami with bubbles. What does this have to do with selling TVs? No idea! Is it worth it to make wildly expensive performance art pieces as branding exercises for a line of electronics? Who knows? But we have some pictures of them filming the ad [via Adland], and a clip of that crazy super ball production, after the jump. If you can parse the logic here, you are either a great philosopher or a great salesman.