[Bryan Greenberg and Mila Kunis film Gawker's new favorite movie, "Friends With Benefits" right outside our offices yesterday; image via Bauer-Griffin]

This is a lesson that the women of the world have known for a long time, but thanks to HBO's Horatio Alger story for hipsters, men might get hip to it, too. Oh, what a cruel world that will be!

HBO's newest attempt to regain relevance debuts on Sunday (but is on YouTube now!), and if it takes off it is going to ruin Manhattan just like Carrie Bradshaw did in the 2000s. Get ready for the Ben Sapstein invasion.