bruce-oldfield

Fashion Designer Will Not Be Wearing His McDonald's Uniforms

Hamilton Nolan · 04/23/08 11:27AM

Bruce Oldfield was once famed for designing glamorous outfits for Princess Diana. His latest project: McDonald's uniforms. All the jokes seem too obvious. While the brand will certainly get a bit of a positive halo effect for being associated with a high-fashion guy who would otherwise never set foot in the place, I can say confidently as a veteran of the McD's kitchen that Oldfield's expressed wish, "I hope they enjoy wearing the uniforms," will not come true. Sorry. And is it necessary to inflict a "jaunty neck scarf" on women working the register? The most important quality of a McDonald's uniform is that it's dark enough to hide grease spots. All this upscale designing is a waste of time, we're sorry to say. Click through for two more picture of Oldfield's highly paid work on behalf of the fast food proletariat: