It's easy to make fun of celebrities for being in dumb commercials and embarrassing themselves. Like Seth Green for Nerf. Or Arnold Schwarzenegger in Japan. But to find celebrities acting well in their natural habitat in a commercial is hard to find.

Coming off an Emmy win and a succession of dues-paying mainstream offerings, Paul Giamatti has clearly earned enough clout to call his next shot the way he wants it. And while some guys would just just wander off to make the "most awful movie they can find," Giamatti has his heart set on a surefire American classic: Bubba Nosferatu: Curse of the She Vampires.The film would cap a dream dating all the way back to 2002, when Giamatti stumbled upon the cult hit Bubba Ho-Tep in a New York art house, submitting his sizable imagination to the story of an over-the-hill Elvis (Bruce Campbell in the role of his life), a black JFK, and their joint battle against a mummy cowboy in the nursing-home showdown of the century. As Vanity Fair notes today, the closing credits jokily promised a sequel, but the overwhelmed Giamatti wasn't letting Campbell or director Don Coscarelli off the hook. There would be a Bubba franchise, and Paul Giamatti would kick-start it to life, attaching himself as Elvis's doomed manager Col. Tom Parker:

Awesome news out of San Diego Comic-Con. Spider-Man director Sam Raimi announced that he's getting back together with actor Bruce Campbell for a fourth installment of their stellar Evil Dead franchise. Though the zombie-filled series has been dormant since 1992's Army of Darkness, Raimi-who was promoting his upcoming flick, Drag Me to Hell-told fans that part 4 is "in the wheelhouse."