For nearly a month, San Antonio has been plagued by a mysterious string of robberies a BBQ restaurants. Thousands of dollars worth of pork and beef have been stolen from at least three smokehouses, leading some to believe a "brisket bandit" may be on the loose.

Arby's, which has been on its game as the new cool brand to watch, is pulling another publicity stunt that only residents of Duluth, Minnesota will get to enjoy. For thirteen hours, starting at 1 p.m. today, the cooked meat shill will air one single commercial on local network My9. The storyline is magical.

CBS Early Show reporter Dave Price had the audacity to travel into America's heartland to attend the American Royal Barbeque Contest. He brought a kosher brisket and quickly found out what a local man thought of it. And him.