Ads, of course, are everywhere. But at least back in the good old days (last week), they would only creep into the borders of our TV shows, rather than becoming the entire show itself. Well, those days are gone, friend. Give up your outdated ideas about what programming should be, and settle in with a bowl of wet food and your hungry cat for a fine evening receiving the subtle marketing messages of the "Meow Mix Game Show"!

Cisco Systems is the main sponsor for the History Channel show "Modern Marvels," but being the main sponsor wasn't enough. Now, Cisco is actually having themselves magically inserted into old episodes of the show, with just a little bit of new footage and some re-editing. The result is a three-minute "mini-documentary" in which Cisco execs talk about the show's topic, which will be "seamlessly woven in" to the show's commercial breaks. Um, scary! Next thing we know, the Gorton's Fisherman will be rescuing Gilligan on Nick At Nite. Could this ultimately lead to our dead heroes having their memories dredged up just to sell useless dreck? Oh, too late. [TVWeek, History.com]