brand-strategy

America's First-Ever Marketing Strategy Is Dotty and Dumb

Lauri Apple · 11/10/11 04:55AM

Is America's tourism market share shriveling because our nation is no longer awesome? No. It's shriveling because we're not marketing America's (incontestable, eternal) awesomeness enough. Enter Brand USA, propagators of America's first-ever global, "unified" (and dumb) marketing strategy.