brand-faux-pas

Fashion Label Uses Philip Seymour Hoffman's Wake as P.R. Opportunity

Luke O'Neil · 02/09/14 09:25AM

The fashion brand Valentino has apologized this weekend after sending out a promotional email that leveraged the occasion of Philip Seymour Hoffman's funeral to flog their wares, celebrity funerals being universally regarded in the business as the Super Bowl of death branding synergy.