Condé Nast may start sullying itself by licensing its fancy magazine brand names for dreaded "brand extensions" to raise extra cash. Go big, we say! Click through for seven Condé Nast brand extensions that will really work.

"The Gawker Guide To Conquering All Media" has, according to Portfolio, sold all of dozens of copies. (Current Amazon rank: 107,116!) Back in 2004, we regularly trashed mini-agent Kate Lee for her all-blogger lineup of book proposals, and wrote: "Enjoy the hype, little bloggers. Take your advances and buy stock in Halliburton while you can." So now we get to tell ourselves—or at least, whatever arm of this company saw a piece of that advance money—that we told you so!

Martha Stewart is now all up in the Facebook. [Ad Age]

It's sort of a top-secret fact about America that between the coasts, pasting family mementos into books and then surrounding them with decorative ribbon borders is a huge deal—ergo, books like Motif for Murder: A Scrapbooking Mystery. But the "problem" with the $2.6 billion/year scrapbooking industry is, as the SVP of marketing for Michael's craft stores tells the Wall Street Journal today, "It's not a very sexy business." Enter sexy, sexy Martha Stewart!