LOS ANGELES, CA — Jeff Bezos pitched the Kindle to attendees at Book Expo America today in downtown LA, and then sat down with Wired editor and author of The Long Tail Chris Anderson for a little chit-chat. The takeaway? Much like Apple, Bezos uses the euphemism "customer experience" for "vertical integration," especially when it comes to the new Kindle and the requirement that print-on-demand publishers work with Amazon subsidiary BookSurge. After the jump, some choice quotes from before Anderson's questions (presumably from his notes, on regular old paper, pictured here) started to veer into extreme audience irrelevance when he brought up EC2 and Bezos' space ambitions.

BookLocker, one of many print-on-demand (POD) publishers who are threatened by Amazon's move to vertically integrate POD with online sales by priveleging authors who publish with Amazon subsidiary BookSurge, has brought a lawsuit against the Web retailing giant in the United States District Court of Maine. According to the allegations, Amazon and BookSurge have done everything in their power to keep this under the radar — by notifying publishers and authors over the phone instead of in writing, and demanding confidentiality agreements in the proposed contracts. But the case really hinges on the power of the "Buy now with 1-Click™" button. Why should you care?