[Julia Gnuse, who appears in the Guinness Book of World Records as the "most tattooed woman," shows off how she got there at BookExpo America today at the Javitz Center. Image via Getty]

LOS ANGELES, CA — Consumers aren't the only ones not buying the Amazon Kindle pitch. At a presentation by Amazon.com representatives at Book Expo America on Saturday, publishers proved an equally tough sell. The reps held a special session to introduce publishers to Amazon's tools for uploading, publishing, and managing inventory for the Kindle. While the Digital Tools for Publishers system is slick and easy to use, the company wasn't particularly transparent about questions regarding the size and makeup of the market for Kindle e-books.

LOS ANGELES, CA — Jeff Bezos pitched the Kindle to attendees at Book Expo America today in downtown LA, and then sat down with Wired editor and author of The Long Tail Chris Anderson for a little chit-chat. The takeaway? Much like Apple, Bezos uses the euphemism "customer experience" for "vertical integration," especially when it comes to the new Kindle and the requirement that print-on-demand publishers work with Amazon subsidiary BookSurge. After the jump, some choice quotes from before Anderson's questions (presumably from his notes, on regular old paper, pictured here) started to veer into extreme audience irrelevance when he brought up EC2 and Bezos' space ambitions.