Intel, which subsidizes PC makers' advertising budgets in return for promotion of its "Intel Inside" campaign, is now requiring that they spend 35 percent of the funds it provides on online advertising. The chipmaker itself soon plans to spend half of its advertising budget on the Web, where it believes consumers make most of their PC-buying decisions. What we really want to know, though: Are we going to have to suffer through website after website playing that damn jingle? [International Herald-Tribune]