blogrolling

Sina's fake "world's most-read" blogger

Owen Thomas · 07/20/07 10:22PM

Let's get this straight: We were wrong to say that Xu Jinglei, the Chinese actress touted by Web portal Sina as the world's most-read blogger, is the world's most-read blogger. She is decidedly not. She is, at best, the most-read blogger on sina's blogging service, according to a self-serving study by analysts employed by Sina produced for publicity and picked up by a lazy, unquestioning wire service. Here's more on her supposedly impressive stats.