NICK DOUGLAS — Forbes 25 Web Celebs! Technorati 100! Never have so many lists given so little information about who the real top bloggers are. Why is this Jeff Jarvis dude so high up on Technorati's list if you've never actually read his blog? Why does Forbes think Nick Denton is so goddamned important? Here's a simple explanation of what these "top blogger" lists really mean (short answer: less than you think).

Guy Kawasaki sparked a debate by writing "How to Suck Up to a Blogger." Is it ethical to pile schwag and compliments on bloggers? Who the hell cares, it's fun. But it'll take a more careful approach to really win over certain A-list bloggers: