blackplanetcom

Are Bebo's European users really worth $812 million more than BlackPlanet's?

Nicholas Carlson · 04/11/08 01:40PM

Radio One, Inc. has acquired Community Connect (CCI) and its subsidiary social network BlackPlanet.com for $38 million. That's about $812 million less than Time Warner paid to acquire Bebo, which, according to a January report from metrics firm Hitwise, is the US's next most popular social network. Bebo claims 1.09 percent of all US traffic to BlackPlanet's 1.04 percent. ComScore reports that Bebo has a much stronger international audience than BlackPlanet (chart below), but it's not 22-times stronger. Like a Craigslist casual encounter, this smells like a screwing. So who got the shaft — Time Warner or Community Connect?