How eager is AdBrite founder Philip Kaplan to get into the porn-ads business? So eager that he's counting the seconds. On AVNAds.com, the relaunch site for AdBrite's partnership with porn-trade publisher AVN, there's a splash page announcing the move to Black Label Ads, a new website wholly owned and operated by AdBrite, in less than two days. We hear that making a clean break with AVN — without the acrimony of past attempts to split up — was a requirement before Sequoia Capital and other investors put in their latest investment, a $23 million financing round for the online ad network. Not that investors have entirely quelled their concerns about AdBrite being in the porn business. The new site, Black Label Ads, attempts to disguise the AdBrite connection — except in its legal agreements.

AVN, the porn-industry trade publisher, has at last split with longtime partner AdBrite, which ran an AVN-branded online ad network for adult websites. A new network, run solely by AVN, will launch on December 1. We first noticed the relationship was on the rocks when AVN yanked the AdBrite-run AVNads.com website offline and threw up a hastily built, barely functional site of its own back in August. AdBrite then briefed porn publishers about plans for its own porn-ad network, BlackLabelAds, which was supposed to launch in September, but never did. The two partners patched things up, restoring AdBrite's site. One small problem for AVN, though.