The failing San Francisco Chronicle has started—in the midst of the worst economic downturn since the Great Depression—a blog by two idly rich guys. Topic: "What's it like to be rich?" Lots of dodging pitchforks, I imagine.

Vanity Fair PR reps hassled Billy Getty, the oil heir, and wife Vanessa, for tickets at the premiere of Gonzo, even though the two were on the publicity email. Billy is the partner of San Francisco god-mayor Gavin Newsom in the PlumpJack restaurant empire, and Vanessa Getty is "our Victoria Beckham," according to SFLuxe, but the well-connected pair went completely unrecognized. (Photo by Drew Altizer via 7x7)