• NBC is pulling out all the stops to promote Jay Leno's new show. Don't believe it? Try this out for size: "In early September, NBC will even adopt a portion of Interstate 10 in California to reiterate Mr. Leno's time slot." [NYT]
• Notwithstanding the Leno blitz, NBC is still looking to cut its budget. [NYT]
• No one cares about CNBC these days, in case you haven't noticed. [Slate]
• More on troubles at Condé Nast (revenues may fall by as much as $350 million this year), and the recent round of receptionist-purging. [NYP, NYO]
• The lobbyist scandal goes on. A couple of days after it was revealed that MSNBC's Richard Wolffe is now working for a lobbying firm comes the news that CNN's Bill Schneider has signed up with a D.C. think tank. [HuffPo]
• Related: Wolffe has another Obama-related book in the works. [TNR]
• Experts say the prognosis for BusinessWeek is not good. [DailyFinance]
• As you might expect, the mood has been very upbeat at CurrentTV today now that Laura Ling and Euna Lee have returned from North Korea. [NYT]