big-brother-in-marketing-form

Ad-Swathed Girls Soon To Follow Consumers Everywhere

Hamilton Nolan · 02/12/08 04:23PM

What do you get when you combine the stylish functionality of a bulletproof vest, the alarming increase in the ubiquity of advertising messages, and a thinly-veiled appeal to male lechery? You get the brilliant new "Wearable Video Video Vest," a DYNAMIC concept that DEMANDS attention. If you wear it they WILL watch. The only problem is that the bulky black thingamajig conceals the figure of whatever poor young female intern your ad agency has roped into toting it around at parties while portly older men leer. Pictures from the company's own promo site make the underlying purpose of this groundbreaking annoyance technology very clear: