Congratulations to Videogum for their very first Cease & Desist letter! It's from BET. Editor Gabe Delahaye promises never to watch College Hill again, in penance. [Videogum]

In an apparent response to a crazy, shrill right wing campaign by the "Parents Television Council" to get companies to pull their ads from hip hop TV shows like Rap City, Procter&Gamble—the world's biggest advertiser—has set up a hotline for consumers to call and weigh in on whether they're offended by seeing ads for Tide detergent on 106 & Park, or whatever [AllHipHop via MultiCultClassics]. This campaign goes to the heart of the controversial question: should corporate America give money to things associated with black people?

· Paramount will enable the on-screen reunion of The Departed's Mark Wahlberg and Matt Damon, who will star as pugilism-loving, Massachusetts-native half-brothers Micky and Dicky Ward in the boxing drama The Fighter (if they like the script), though it's unclear from the story which actor will be the "Rocky-like" boxing champion and which the "boxer-turned-trainer who rebounded in life after nearly being KO'd by drugs and crime." [Variety]
· VH1 and BET are jointly developing the hip-hop drama series Wifey; if picked up, the show would air at the same time on both networks through its first season in an attempt at "broadening the audience," an unusual arrangement transparently aimed at sparing white viewers the inconvenience of having to find BET on their cable channel guides. [THR]
· Jennifer Hudson's not the only discarded Idol contestant to shake off the public humiliation of rejection and do something with her life. [Variety]
· American Idol and House win Tuesday for Fox. Sure, we could just copy and paste that blurb in every Tuesday trade round-up item for the remainder of the television season, but we prefer to marvel anew each week at Idol's ritualistic Nielsen humiliation of its doomed competition. [THR]
· Michael Bay screens footage of Transformers in NY for attendees of a toy conference, noting to an impressed crowd that the movie's plot was derived entirely from the copy on the back of the original toys' packaging, and even going so far as to explain that Bumblee's dramatic arc was constructed to demonstrate a character of 8 Intelligence and 10 Courage. [Variety]

CNN pop-culture correspondent Tour has, it would seem, grown tired of his gig as the 90-second-black-dude on American Morning. BET has hired the jack-of-all-commentary as a host, writer and Consulting Producer for BET News. He's joined by former Source EIC Selwyn Hinds and writer/filmmaker Nelson George, who will work as BET News producers.