beaver-house

The Sophisticated World of Andre Balazs

cityfile · 07/14/08 11:00AM

Andre Balazs has rolled out his latest ploy to sell condos at his downtown Beaver House: The "Beaver Butler" will allows owners to check up on their apartments via "in-residence cameras" while they're away. Unfortunately, the scenes featured in Balazs' promo videos—sexy, scantily-clad models engaged in pillow fights—aren't included with the feature. [NYO]

Negging At The Beaver House

josh · 04/16/07 01:14PM

A week after the New York Times spun a hefty cautionary tale on the dangers of buying a unit before it's built, they've gone and sent Suzanne Slesin to the as-yet-unbuilt William Beaver House, Andr Balazs's vaguely vaginal condominium on William and Beaver streets downtown. When Slesin gets "out of a cab at the triangular site," she's immediately invited to eat the fragrant lotus of the marketing mock-up and forget forever about returning home. And it seems, when it comes to unbuilt units, experience has no sway over love. Slezin immediately falls hard for the negging of architect Calvin Tsao's mixture of soft sell and hard-to-get pitch.