"Truth In Advertising" Finally Made Literal
abalk2 · 07/20/06 08:29AMWorking on the assumption that there's nothing you'd rather have your product associated with than a pile of puke, the marketing innovators at US Airways have announced plans to start selling space on their air-sickness receptacles, or, as they are more commonly known, barf bags. We're of the belief that this is a bad idea for a variety of reasons, but none more so than the initial campaign, a prototype of which we were able to obtain and now share with you.