Professional Video Gamer's Charity Campaign Tries to Outdo Kony 2012 In Obnoxiousness
Adrian Chen · 04/20/12 03:55PMNow that Joseph Kony is in jail thanks to everyone tweeting that Kony 2012 video (he is, right?) all future activism will consist of slick viral videos which online mobs will tweet incessantly at everyone in the hopes of annoying them into action. But this sort of online mobtivism can easily backfire, as the case of Sharecraft shows.