avventa-worldwide

Madison Avenue's digital future: outsourced to Bulgaria

Nicholas Carlson · 05/22/08 09:00AM

AvVenta Worldwide does the production work behind digital ads for General Motors, Microsoft and Bank of America and it expects to earn us much as $22 million in revenues this year — all while charging 20 percent to 50 percent less than the competition. How? Outsourcing! AvVenta, founded in 2005, has 415 employees in far-away locales such as Costa Rica, Ukraine, the UK and even South Carolina. As the Wall Street Journal reports: "Outsourcing has hit Madison Avenue." Big agencies are getting in on it, too. Publicis, for example, has created a outsourcing digital-production company called Prodigious Worldwide. Says Publicis CEO Maurice Levy: