Not only is Karl Lagerfeld not planning to retire until the day he has to be hauled out of Chanel's offices in a bodybag, he also isn't going to restrain himself from making bitchy comments to reporters. A couple of weeks ago, the Kaiser staged a verbal assault on Heidi Klum and Seal. Today he delivers a milder attack on Audrey Tautou, who stars in Chanel's new TV commercial for Chanel No. 5, but had the audacity to suggest recently that she doesn't actually wear the label from head-to-toe every day. Karl's response? Among other things, he says he wishes he'd recommended Penelope Cruz for the perfume campaign instead. [WWD]

As excited as we are for borderline troublemaker Emma Watson and her rumored new deal to become the "face of Chanel" at 18, the $6 million contract comes with a curse or two. The French cosmetics giant has been airbrushing celebrity visages in ad campaigns for years, but its most recent short-term star partnerships haven't always ended amicably, nor have they resulted in the kind of chaste and glossy reputation sources predict for Watson. Though a friend insists that "She's not going to end up like these other Hollywood train wrecks, she just isn't...No one is going to be saying, ‘I never wanted to see Hermione in that light,'" we took a look back at her quilted bag-carrying predecessors to shine a light on the kind of controversy this same wallet-fattening gig has earned its celebrity reps in the past.