Times reporter Melena Ryzik has spent the last five months interviewing young New Yorkers about how, in spite of the fact that drugs are widely known to be bad, "cocaine is a prominent part of a night out." Using evidence gleaned from Craigslist, blogs, and quotes from cokeheads, Melena does a good job of showing that coke is so hot right now, but the question remains: why is this the case? Don't get me wrong: I am not trying to be all D.A.R.E. on you, because there are some substances I support wholeheartedly. But I've never really gotten the appeal of a drug that limpens dicks, promotes nasty-tasting postnasal drip, and turns ordinary sick hangovers into scenes from some cliché drug movie. I decided to get to the bottom of the mystery of what the appeal of blow is, besides getting to say all those incredibly cool-sounding euphemisms like "skiing" and "Bolivian Marching Powder." So I asked a wide array of—okay, I asked some professional blog-types—what they see in cocaine.