A city of 2.5 million is now home to a venue for a sport that has been in the Olympics for more than a century. What will those hipsters think of next?

During a conference call with reporters this morning, NBC execs said archery was the hottest sport of the London Games so far, surpassing all other Olympic events in viewership.

Welcome to the Gawker Guide to the Obscure Olympic Sports You Have Never Heard Of Or Given A Damn About. First up: Archery—the 14th Most Important Olympic sport and apparently not just for summer day camps!

NFL Quarterbacks have to be accurate with their passes, but this is incredible: Sports Science tests Drew Bree's accuracy throwing a football verses an Olympic archer's ability with a bow and arrow. See how Drew does, in the video.