Leaked Macworld keynote reveals boring reality
Jordan Golson · 01/14/08 04:28PMA document claiming to be a "rough outline" of Steve Jobs's Macworld keynote was leaked on Wikipedia last week and is now making the rounds. Paul Boutin and I disagree: He thinks it's unquestionably fake. I think it's plausibly real. But we both think so for the same reason: It's more than a bit boring, lacking the big-boom announcements that typically open and close a Macworld keynote. I think that adds to its verisimilitude. For one thing, the really secret stuff would never make it into a circulated draft — and the truth is that Macworld keynotes contain vast stretches of mundane material, sustained only by Steve Jobs's force of personality and the audience's eagerness to hear the big news. If it's a fake, I say it's a well-crafted one. Here's an analysis that shows why.