Following bloggers, musicians are the latest group to whore themselves to Apple
Nicholas Carlson · 05/14/08 03:00PM
Bloggers know that a good Apple story is a sure-fire way to precious pageviews and ultimately, cash. Music groups are figuring out how to capitalize on the cult of Steve Jobs, too. Silicon Alley Insider reports that since appearing in an Apple ad on April 27, "Shut Up and Let Me Go" by The Ting Tings shot up to No. 11 on the iTunes charts and No. 93 on Billboard's top 100. Additionally, Apple fanboys snatched up copies of "Music Is My Hot Hot Sex" after Apple debuted the song in an ad on October 28, and then "New Soul" by Yael Naim took its turn on the charts after Apple featured it in its MacBook Air ad campaign. So the capitalist-friendly among us can't help but cheer music group The Bird & the Bee for their video director Dennis Liu's cynical attempt at an Apple-whoring music video, embedded below.